Google is very pro-active in developing new initiatives in Online Marketing.
As a company we aim to be aware of the latest market trends when it comes to Google. We regularly attend agency workshops at Google, Sydney as part of Google Engage for Agencies program that provides training and resources for online marketers to help small businesses get and succeed online. We are advised of the latest trends and opportunities so we can advise our clients what will work best for their business.
New trends like Google Product Search, Google Shopping, Google Remarketing and many other new initiatives can help your business!
New ways to be seen, noticed and actioned emerge from the Google ecosystem consistently. Let us master them for you.
It’s easy to start small, taste success and then scale up and reap the rewards of CPA (Cost Per Acquisition) marketing.
Google AdWords gets people to your site immediately. We can use it for search as well as the greater content network of websites that promote Google.
CPA BIDDING… We can also track sales and conversions so we can measure the ROI and the effectiveness of the marketing campaign. This enables us to make sure the money spent on our marketing is profitable.
There are also some very interesting new innovations from Google such as Remarketing. Remarketing stores information on user’s cookies to say that they have been to your site. Google then shows them your ad as they go to other sites on the Google network. It essentially follows people around the internet exposing them to your brand over and over and over. They will see text ads as well as image ads, which are even better because the visual element means that people connect again with your logo.